Yesterday in our Coaches Development Program test, I asked a simple question: “What are our values?” And I realised—we’ve never actually written them down.
We’ve always had coaching standards, our pillars of coaching, and a framework for how we run classes. But what about the cause—the things that make CFA more than just a place to train?
So, here it is. These are our Core Values. They’re not just for the coaches to live by—they’re for every single member too. This is who we are, and what we stand for together.
Our Core Values
1. Be Lekker (Community First)
We care about people. We celebrate wins, support one another, and make CFA a place where everyone feels welcome.
2. Effort Over Ego
Your effort matters more than your score. Scaling smart, moving well, and pushing yourself with intensity beats chasing numbers.
3. Safety & Smart Scaling
Longevity matters. We scale movements, respect injuries, and focus on progressions over shortcuts.
4. Coaching Excellence
Our coaches are professionals who never stop learning. Expect prepared lesson plans, active coaching, and a commitment to helping you succeed.
5. Consistency & Accountability
The best results come from showing up. Book your classes, respect the system, and hold yourself accountable.
6. Inclusive for Every Level
CrossFit and HYROX are for everyone. From your first intro session to advanced performance, there’s always a place for you here.
7. Growth Mindset
We’re here to improve. Embrace feedback, log your results, and celebrate the small steps along the way.
8. Service & Hospitality
We want this to be the best hour of your day. From clean equipment to a warm welcome, we take pride in serving you.
9. Integrity & Stewardship
Do the right thing, even when no one’s looking. Honest reps, respect for equipment, punctuality, and helping tidy the floor all matter.
10. Joy in the Work
Training should make your life better. Bring energy, have fun, and enjoy the process.
Our Mission
At CrossFit Alberton, our mission is simple:
We help people become better every day — not just in the gym, but in life.
We coach people first, movement second. Every squat, every workout, every challenge in the gym is a chance to grow resilience, confidence, and strength that carries into work, family, and daily life.
We believe in embracing difficulty. Hard workouts aren’t just about fitness — they teach us discipline, perseverance, and how to keep showing up when things get tough. That same mindset is what helps us overcome obstacles outside the gym too.
Our values are built on this foundation: effort, community, accountability, and joy in the process. Together, we’re building stronger humans — inside and out.
Member Pledge
As a CFA member, I commit to:
- Showing up consistently and giving my best effort
- Respecting coaches, fellow members, and equipment
- Supporting the community with encouragement and positivity
- Holding myself accountable and embracing the process
Coach Pledge
As a CFA coach, I commit to:
- Putting people first and coaching with care and professionalism
- Leading by example through preparation, presence, and passion
- Creating a safe, inclusive, and challenging environment
- Helping every member grow inside and outside the gym
This is who we are. These are our values. Let’s live them out together, and keep each other accountable to building something we can all be proud of.
#BeLekker 💪 #WeAreCFA
